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- It takes longer than you think
- Go all-in sooner (part-time is helpful to test an idea).
- Make direct sales (don't think about scaling).
- Choose a niche.
- Focus on product quality, and talk to your customers.
- Build a culture of execution.
- Don't underestimate deliverability and fraud.
- Meet customers and partners in person.
- Use workshops to create urgency.
- Move from a cost center to a revenue center.