Before the social media craze or publishing platforms, and long before ‘content creator’ was a job title, blogs served as one of the primary forms of online expression and communication. [...] We had webrings, forums, and carefully curated link pages instead.

At their core, they all have one characteristic in common: they’re there because their owners wanted to carve out their space on the internet. And I think you should do the same. Let’s talk about why that is.

1. Platforms aren’t forever homes
2. SEO Writing is dead, storytelling is back
3. Communities > Followers