So, in a way, blogging [via social media] is more popular than ever. The thing that changed was where people published.

[Ten years ago]

A set of protocols or standards will need to come along to help connect all publishing platforms together. The incredibly useful features we find inside of networks like Twitter will need to find their way out onto the world wide web. This means bringing actions like following or subscribing, mentioning, citing, link previewing, etc. to the independent web and have them be completely separate from any single service.

It is slowly coming with IndieWeb, ActivityPub, and the standards of microformats, syndication feeds, federation, etc...