Persona’s exposed code compares your selfie to watchlist photos using facial recognition, screens you against 14 categories of adverse media from mentions of terrorism to espionage, and tags reports with codenames from active intelligence programs consisting of public-private partnerships to combat online child exploitative material, cannabis trafficking, fentanyl trafficking, romance fraud, money laundering, and illegal wildlife trade.

Once a user verifies their identity with Persona, the software performs 269 distinct verification checks and scours the internet and government sources for potential matches, such as by matching your face to politically exposed persons (PEPs), and generating risk and similarity scores for each individual. IP addresses, browser fingerprints, device fingerprints, government ID numbers, phone numbers, names, faces, and even selfie backgrounds are analyzed and retained for up to three years.

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