1. doing design requires that you first establish an environment in which design is possible and valuable.
2. [doing design means following a design process. While it is possible to produce outputs that resemble design artifacts without practicing the process, you are not designing as such.

Because Meta ordered employees to become 5x more productive, without the last bit of a clue about how that might be achieved. There will be supply-side outputs: flooding the information environment with emails and summaries, solving attracting problems regardless of their value to the customer, juicing metrics that show users like the product, fulfilling feature requests without value, prioritizing improvements that show up on the dashboard.

So do the right thing.