Done subtly and in moderation scroll fade can look fine†. Alas and to my dismay, subtlety is not a virtue of scroll fade proponents. Nor is timing. I’ve built too many websites that got almost to the finish line before I was hit with a generic scroll fade request. Fade what? Everything! Make everything fade into view! It’s too static, you know? Make it pop!

Winning arguments against: accessibility, impact on core web vitals