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The lack of tone, diversity of cultures, and the fact that many people using social media in English aren't native speakers make it all harder to detect irony and serious-sounding jokes online.
Please be careful and make sure your jokes don't end up feeding the disinformation machine, even if you feel it's obvious to you. In doubt, at least use the popular markers "/s" (sarcastic) or "/j" (joke) or parentheses at the end to make this clearer.
Make implicit explicit, especially in this age of disinformation and AI slop.