Writing About What You Are Interested in Writing (Or Reading) About

Jim Grey wrote in Blogging in the AI era, part 1: The acceidental contract

People like us who blog just write about things that interested us. Internet fame might be nice, but we’ve learned it’s elusive. We learn to be content that someone, someday, will find our work useful.

Blogging is not (only) a popularity goal stated by Jeff Starr's The Pros and Cons of Blogging:

[P]opularity is not synonymous with success. Blogs that are popular have managed to appeal to the mainstream mentality, but are far from successful on many other levels. Originality, sincerity, authenticity, and truthfulness are just a handful of the different measures of a blog’s success. You don’t have to be like everyone else — dare to be different.

One step further:

Chasing popularity instead of seeking to produce something of value that may be pleasant or useful to people who happen upon it is approaching blogging and internet writing through the lens of social media. More in Creators and More and More Content]

Ten tips for A Better Weblog from Rebecca Blood higlights the opposite of the mainstream social media:

Write about what you love. A weblog is the place for strong opinions, whether about politics, music, social issues, gardening, or your profession. The more engaged you are with your subject, the more interesting your writing will be.

Refuse trend-chasing webdesign: it was a carousel for Adële's All my clients wanted a carousel, now it’s an AI chatbot. Blogs doesn't have to. Prefer your digital home