We simply have to recognize 3 things:

1. First, if we do not continue to work to change the Internet, we really will have only two choices: the corporate salad or nothing.
2. Second, the control of the Internet is ultimately in our hands, [... corporations] do not have the power to lock down the Internet to prevent us from going wherever we like, unless we believe their lie that our only two options are to eat their salad or leave.
3. Third, each of us must banish the idea from his mind that he has failed if he creates a website and millions of people don't flock to it. That is corporate thinking, and it has no place on the small web.

Ideally, a personal website should be thought of as a gift to all Internet users.

Corporate search engines will almost never take you to a personal website unless you are either very lucky or you already know it exists. If you already know a website exists, you don't need a search engine to find it. This means only those who are motivated and know how to look will find what they are looking for on the small Internet.

It has a links to specific search engines.

For those who are not technically inclined, sites like these make starting your first blog easy: Bear Blog (free), Nekoweb (free), Mataroa (free or $9/yr for premium), and Write.as ($6/month).