Fixing issues in the design phase is 100 times cheaper

Performance impacts user experience

Your site has 50 milliseconds to impress your customers

Hick’s Law: The cost of overwhelm

Stakeholders often think “more options” equals “more value.” Psychology proves the opposite. Hick’s Law states that the time it takes to make a decision increases with the number of options available.

White space improves comprehension

The power of “fake” progress

Make your content readable: roper typography, specifically line spacing (leading) and paragraph width, can increase content comprehension and reading speed by up to 20%.

Your users only read 20% of your content

User testing with 5 people is the magic number

The financial ROI of 9 900%