TL;DR;

I want to support the creators that I care about to earn a living through advertising, but remembering to whitelist all of these is a faff.

I changed my mind recently, however, when browsing the web without an ad blocker became unbearable.

I’d estimate that the amount of resources I downloaded from ads far outweighed the actual webpage content on the sites I visited. In a world where we all need to seriously conserve resources and minimise the carbon footprint of our sites, ads and trackers should be the first things to go.

I’m aware that the conversation around monetisation on the web is far from simple. But this state of affairs is surely serving no one.