Even if the subscribing form includes non-binary participant , advertisers have in contrast an "Unknown".

While Google doesn’t allow ads to exclude men or women from jobs, housing, or financial products, they did allow advertisers to exclude the “unknown” category, leaving those outside of the gender binary excluded as well.

Just the way this data gets labeled already shows how much of an afterthought gender diverse people were.

#idea #project: create many categories that fit better than male, female and "unknown". A better list?

If we don’t include and prioritize people from minoritized groups in our design and tech practices, we risk not only collecting incomplete or incorrect data, but also processing and using it in biased and harmful ways.