Some principles:

1. Work on something that matters to you more than money.
2. Create more value than you capture.
3. Take the long view. →There is no small here. (read the story about it)

You should regard money as fuel for what you really want to do, not as a goal in and of itself

That’s why a time like this, when the bubble is bursting, is a great time to see how important it is to think about the big picture, and what matters not just to us, but to building a sustainable economy in a sustainable world.