The Washington Post price is now dynamic depending on the user data. It's the next step of the pricing strategy. The journal already uses an algorithm to detect the amount of free posts an anonymous user and authenticated user can watch.

Readers’ usage of the Post‘s services might also play a role in how much they’re charged. “Users that read a lot may need to be paying more because they actually use more of the services—you can say, probably, they value our services more so we can charge them a little bit more,” Cian says.

The comeback of the pay to use, instead of the original idea of a subscription...