Now we have generative AI, which can also do this work. To a person who doesn’t care about the craft, some generated documentation or design elements are exactly the same as those handed over by a writer or designer. Someone, or something, else has done the work. However, machines don’t care. [...] Design systems and editorial style guides need people who care. They need people who care about the small details, who obsess over consistency. They need people who are willing to push back, and who are happy to say no to the endless requests to ignore the guidelines just this one time.

he problem for us is that it’s very difficult to demonstrate the impact of it until it’s gone