Ban some words: beholder words, lazy words, salt and pepper words (meaning nothing) and generic adverbs.

The passive voice hides information. We want however to convey concise and efficient information in a technical paper. The writings should avoid the passive voice.

Given the volume of submissions to top peer-reviewed venues, there will always be more than enough technically correct papers to fill the venue. The function of peer review has become to decide which true things are worth knowing. In that sense, peer reviewers are the guardians of the scientific community's most limited resource: our collective attention span. To market a paper, the author must make a compelling case for why her idea deserves access to that resource.