Oh shit we are in deep trouble: names are complex to handle.

My rules of thumbs:

• they can't be identifiers
• they are mutable
• the format is so complex that a single "display name" field should be used
  • create dynamic models (or SQL tables) if you need details for legal reasons
• UTF-8 encoding is a must. All characters are allowed because I can't verify Japanese, Chinese and all the possible character dataset