• They are memorable
• They can be typed or said
• They looks nicer. They're aesthetic. They show care.
• They remove the middle-man: only the URL can be used!
• They are enough: using 36 characters with 4 character URLs give 1.679.616 unique combinations

Here’s how I do it: Save my HTML file as the URL name, with no extension. Instead of “hi.html”, I save it as “hi” in my public web root.

Then, assuming the Nginx web server, add this line to my http block: default_type text/html;