The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

Google’s advertising mechanics have always been deliberately opaque. The data shows why: users are considered money-generating assets, assigned a value and targeted accordingly. Every feature built to increase engagement, every product designed to deepen lock-in, serves that extraction.