Only 8% clicked on traditional search result links when an AI summary was present, versus 15% without one. Additionally, only 1% clicked directly on the links within the AI summaries.

Browser session ending after viewing a search page occurs in 26%, compared to 16% for pages with traditional results

The AI summaries tend to feature a higher proportion of links to Wikipedia and government sites.

Source: https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/